This fall, some of the brightest minds in the Automotive Industry will be converging at the Bellagio Hotel in Las Vegas for the 5th Annual DrivingSales Executive Summit, aka #DSES.
During these three action packed days in October, you’ll have the opportunity to discover new and exciting ways to make your business better.
For many of us, we only have the time and resources to attend one automotive conference per year. With so many to choose from, I think it’s important that you attend a conference that will provide the most bang for the buck. And in this case, the DrivingSales Executive Summit is the only place I want to be.
If you aren’t familiar with DSES, check out their agenda and you’ll quickly realize that this is no fly-by-night convention. This is the big show. This is the place to be.
Now I could take the easy way out in this post and just regurgitate the well thought out value proposition that’s already on the DSES Website, but that would be cheap and wouldn’t add any value for you.
So for that reason, I’m going to give you what I believe are 6 Good Reasons to Attend #DSES 2013 (and 2 Terrible Ones)
1. Network, Network, Network.
Other than the all-star lineup of presenters and speakers, this is the main reason I’m going back to DrivingSales. I firmly believe that the only way to grow is by surrounding yourself with people who are smarter than you and/or have different skill-sets than you. DrivingSales will put you in touch with some of the coolest & brightest people in the industry.
Use these few days to connect with the people you follow and interact with on Twitter, Facebook and Google Plus. I did just that last year, and the knowledge and relationships I gained from networking alone was worth the price of admission.
If you need an idea of who to connect with, I put together these three Twitter Lists of people who will be at and be involved with DSES in some capacity
If you plan on attending DSES, click this logo to send me a tweet and I’ll add you to the DSES Attendees list.
2. Live Tweet
Some of the most fun I had during DSES was Live Tweeting during the sessions. Being able to share the experience with those around you and those unable to attend was very rewarding.
This little exchange with @UsedCarRicky and @NewCarMark was a highlight (be sure to follow them!):
Who would win in a fight between @UsedCarRicky and @NewCarMark? #DSES #FightToTheFinish
— Jason Stum (@JasonStum) October 22, 2012
— Used Car Ricky (@UsedCarRicky) October 22, 2012
— Used Car Ricky (@UsedCarRicky) October 22, 2012
Whether your in attendance or not, join the conversation on Twitter by following hashtag #DSES
3. What Happens In Vegas…
…Comes back to work with you! Not only were we able to take away all kinds of ideas and strategies to share with our colleagues (like Matt Smith’s Photo Booth idea), but it was at DrivingSales last year that the spark for MarketPunch.com was born.
I met quite a few peers at DrivingSales who not only worked in the same capacity I did, but who also had their own platform. My eyes we’re opened to the fact that I wasn’t realizing my own potential.
It’s probably safe to say that if I didn’t attend #DSES last year, MarketPunch.com wouldn’t be here today. Thanks Guys!
4. It’s High Level
Have you ever attended another automotive conference and after multiple hours invested and plenty of dollars spent you said to yourself, “That’s it?”.
The reality is that some of these gatherings focus on the 101 and basic aspects of digital marketing in the dealership. I get it, there are plenty of dealers that are behind the times and we need them up to speed for the industry to progress as a whole. The problem is (in my opinion) that it’s relatively easier to put together conference focusing on the lowest common denominator.
DSES raises the bar for all of us by providing a conference that’s fun yet challenging.
I’m happy to say DSES 2012 made me feel inadequate (turns out I didn’t know everything about everything after-all) And that’s a good thing! It made me study harder and invest more time in myself and compelled me to spend less time on things that don’t matter (I’m looking at you TV and Video Games!)
The dynamic speakers you’ll find at DSES will challenge you to your fullest. The assumption is made that you already know and understand all the basics and are ready to take your career to the next level. You just don’t get this concentrated level of authority any where else.
5. Find Your Potential
I already mentioned a few times that DrivingSales directly and indirectly affected my course of action the past year. It can do the same for you. If you come with an open mind and are willing to do what it takes to grow, these three days in October will payoff for you the rest of the year and beyond.
But don’t just take my word for it, see what these fine folks have to say about the experience.
6. Help Launch the MarketPunch.com Podcast
Ever since I launched MarketPunch.com back in February 2013, a Podcast focused on Automotive Marketing has always been in the plans. It seems to me that DrivingSales is the perfect arena to ask/bribe my colleagues and peers to join me in capturing a nice library of content for the first few episodes.
So there you have it folks, my 6 Good Reasons To Attend #DSES 2013. Are you pumped up? Are you ready for a three-day experience of epic proportions? I know I am!
Now, before I forget, there’s also 2 Terrible Reasons to Attend DrivingSales, and here they are
-1. It’s Vegas Baby!
Yes, DSES is in Las Vegas. Yes it’s at the gorgeous Bellagio Hotel. And yes, there’s a thousand different attractions and distractions competing for your attention and dollars. Don’t get sucked into it.
As much as I learned last year, I’m not proud to admit that I blew off a few breakout sessions and let some great opportunities pass me by as I strolled up and down the strip enjoying a few hours of personal vacation time.
If you want the Vegas Experience, arrive early and stay late but use the conference time for all it’s worth because that’s what you’re paying for.
Please understand, I’m not suggesting you stay locked up in your room when not attending conference related events, I just want to make sure you don’t miss out on anything you’ll regret like I did last year.
-2. It’s Free Vacation
If our companies are footing the bill to send us out to Vegas, I feel it’s imperative and ethical that we do what we need to do to act in the best interest of our organizations. Please realize that if you are coming to DSES, that you’ll be doing yourself a huge disservice if you don’t take it seriously.
Now if you are using your own vacation days and paying your own way, then it’s certainly your right to do as you wish. However, you just might miss out on something epic if you’re mind isn’t in the game.
With that all being said, I’d love to hear what you are looking forward to most about this year’s DrivingSales Executive Summit. Leave your thoughts in the comments section below. See you this October!