We’re Not Worthy: 33 Breakout Speakers at the DrivingSales Executive Summit

When I got the good news that I was selected to be a breakout speaker at the 2014 DrivingSales Executive Summit, I’m not too ashamed to admit that a single tear slid down my cheek as I read my acceptance email.

(editors note from Mrs. Stum: if by ‘a signle tear’ Jason he means cried like our one-year old daughter for an hour before finally regaining his composure, then sure, it was a single tear…#NotImpressed)

A single tear of joy to be sure, as this is something I worked long and hard to achieve over the past year.

But as soon as I wiped that solitary tear off my supple cheek, I saw who the other breakout speakers were….and I started to hyperventilate.

As panic set in, I was having quite the Wayne’s World “I’m not Worthy” moment to see my name listed among those who I admire from near and far.

notworthy

Dare I say it was almost too much for me to handle – I mean c’mon people, this is a veritable list of who’s who in the automotive marketing biz.

1974 Audi Fox Vintage Magazine Ad

You just have to love this vintage magazine advertisement for the 1974 Audi Fox.

Billed as a foxy solution to the gas problem, this magazine ad depicts this Audi sport sedan to have the same characteristics as a fox.

Nimble, sleek, agile and efficient…complete with a couple of hunting dogs chasing after the Fox.

Here’s what the ad copy says:

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27 Resourceful Websites for Automotive Digital Marketers

I’ve had the pleasure lately to speak to a couple of individuals who have recently stepped into a digital marketing role for their dealerships (yes I’m talking about you Kinny and Kristen!), and it took me back to my own beginnings in the field.

I remember what that felt like, do you?

27-Resourceful-Websites-Automotive-Digital-Marketing

The excitement, the passion, the enthusiasm – all fresh and new to tackle the realm of Social Media, Email Marketing, Online Reputation, SEO & SEM, and so much more for their dealership.

I don’t know how it was for you, but for me trailing right behind that feeling of excitement was the reality that this whole #AutoMarketing business can also be a bit overwhelming.

Luckily for us, there’s no shortage of websites and blogs out there who freely publish useful content to help us continually get better and smarter.

Heck, the reason why I started MarketPunch.com and the MarketPunch Podcast was simply so I could give back in a small way to the community of people who helped me out along the way.

Over the years I’ve come to rely on a few websites to help keep me on top of my game and in tune with all the latest digital marketing trends.

So whether you are new to the field or are a grizzled veteran, here are 27 websites that have been a valuable resource to me and I hope will be to you as well.

1975 Volkswagen Dasher Vintage Magazine Ad

In Europe, it was known as the Passat, but in the United States this little wagon from Volkswagen was called the Dasher.

Launched in 1974 with 3 and 5 door hatchback and station wagon configurations, the Dasher was one of the most modern family vehicles in its time.

Check out this vintage magazine ad that tells us why this is the perfect station wagon for the quintessential family of the mid ’70s.

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#009: Responsive and Adaptive Web Design – What You Need To Know with Joe Chura [Podcast]

Welcome to Episode 9 of the MarketPunch Podcast! In this episode I’ll be joined by Joe Chura, CEO of Dealer Inspire, and we’ll be talking about responsive and adaptive web design.

With mobile and tablet traffic to our websites rapidly approaching the 50% mark for all visits, there’s been a lot of chatter lately about which multi-screen web design strategy works best for car dealers – Responsive or Adaptive.

MarketPunch-Podcast-Episode-9-Responsive-Adaptive-Web-Design

I wanted to bring Joe on the show to talk about how both these design frameworks work so we can compare and contrast the two together.

We’ll look at the strengths and weaknesses of both responsive and adaptive web design so by the end of the show, you’ll have gained some creative insights on what may be best for you, your dealership – and most importantly – your web visitors.

Enjoy The Show!

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1978 Porsche 924 Vintage Magazine Ad

A new Porsche that you could own for less than $11,000? In 1978 that was the case with the the self-sufficient Porsche 924.

Developed originally as a Volkswagen by Porsche (which was VW’s de facto research and development department at the time), VW got cold feet about a sports car that would not share a platform with any other VW product so it sold the design back to Porsche.

It was a fundamentally sound bit of engineering, front-engine and rear-wheel drive with a rear-mounted transaxle connected to the engine by a rigid torque tube in lieu of a conventional driveshaft. Weight distribution was 48/52.

While not exactly looking like a Porsche, the 924 was at least clean and attractive with a useful glass hatch continuing the fastback roofline. (more from hagerty.com)

Check out this vintage magazine ad that takes a very wordy approach to telling us what the 1978 Porsche 924 is all about:

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1983 AMC Eagle SX/4 Vintage Magazine Ad

Billed as “the sports car that doesn’t always need a road”, is it possible that the 1983 AMC Eagle SX/4 (Sports X-over 4 all seasons) was 30 years ahead of it’s time?

I think so.

Tell me if this sounds familiar: A car-like driving experience, utility, the security of a little more ground clearance and all-wheel drive?

Today we call it a crossover utility vehicle. Back in the early 80’s, it was an innovative vehicle that the world just wasn’t ready for.

Here’s what this vintage magazine ad for the AMC Eagle had to say:

12 inches of fresh powder won’t do much for your skiing if you can’t get to the slopes.

But poor road conditions don’t have to keep you from terrific ski conditions if you’re driving the revolutionary 1983 Eagle.

It’s the only automotive in the world that lets you go from the economy of 2-wheel drive to the traction and security of full-time 4-wheel drive with just the flick of a switch.

Small wonder, then, that Eagle was selected the Official Vehicle of that National Ski Patrol – people who have to get to the slopes.

So if you’d rather be hitting the trails than spinning your wheels, make the revolutionary 2-wheel/4-wheel drive Eagle your official vehicle.

It’s available in 4-door wagon or sedan, and sporty SX/4 liftback. Visit your American Motors dealer for an Eagle test drive…before the next snowfall.

What do you think. Did the Eagle SX/4 lay the groundwork for today’s crossover utility vehicles such as the Honda Crosstour and Toyota Venza?

3 Incredible Podcasts Car Peeps Should Be Listening To

As a podcaster it should come as no surprise that I prefer to listen to podcasts instead of music when commuting, working out  or mowing the lawn.

There have been some exciting new podcasts launched recently, and I wanted to share a few of them with you because I think they’re extremely valuable to those of us in the Automotive Digital Marketing realm.

3-Incredible-Podcasts-Car-Peeps-Should-Listen-To

 
So without any further ado, here are 3 incredible podcasts that car peeps should be listening to:

The-Dealer-Playbook-PodcastThe Dealer Playbook

Hosted by Michael Cirillo & Robert Wiseman
Website | iTunes | Stitcher

About the show: The Dealer Playbook Podcast serves up weekly guests who share their winning secrets with all of us.

Recent guests include:

  • Rand Fishkin, co-founder of Moz and keynote speaker at #DSES2014
  • Subi Ghosh of DealerAuthority and #twitterrow fame
  • Gary Vaynerchuk Entrepreneur, Author & CEO of VaynerMedia

My thoughts: Michael and Robert do an amazing job at rounding up some of the top names in and outside of the automotive industry.

1982 Datsun Turbo ZX vintage magazine ad

When you look at this vintage magazine ad, it seems pretty clear that Datsun was trying to capitalize on the buzz surrounding video games and arcades that was beginning to take hold across the country for the Turbo-ZX.

Your mind’s eye can easily substitute a joystick for the manual shifter and the Turbo-ZX itself looks like it’s revving up to make the jump to hyperspace.

It’s the 80’s at it’s best! They even use the word ‘Awesome’ in their ad copy.

Quick. So quick, this fuel injected whirlwind can reach the legal limit almost before you can finish reading this sentence.

So effortless, mere flicks of the new 5-speed shifter smoothly boost you to cruise velocity.

So surefooted, you surge confidently through curves on a combination of 15-inch Potenza radials and percisely tuned suspension.

So luxurious, the cockpit borders on opulence: T-bar roof, 4-speaker digital stereo/cassette and integrated air conditioning are but a few of its standards-all built to Nissan standards.

In 2-seater and 2+2, the Turbo ZX is awesome…and then some.

Datsun, we are driven. Product of Nissan.

Stay tuned, I have plenty more vintage car magazine ads to come!