Before I say anything else, I just want to say I love you Sprout Social, I truly love you.
You may not realize this, but from the moment I laid my eyes on you it was clear that you were “the one”.
It was you, Sprout Social, that led me to believe that engaging, publishing and analyzing multiple social media accounts could be simple, fun and stress-free.
But it wasn’t all about looks or the things you could do. Like any partner in life should, you made me a better person.
Quite simply, you came in to my life and you forever changed me. It’s not an exaggeration to suggest that you’ve helped make me the person that I am today.
But is almost wasn’t to be, was it Sprout Social? No, if not for a strange twist of fate, we may never have met at all.
Life Before Sprout Social
As I took on the role of Social Media Manager for the LaFontaine Automotive Group in 2011, I knew I was going to need a tool that helped me manage the 30+ social media accounts I would be responsible for.
At the time, the majority of my peers recommend HootSuite to accomplish just that. I didn’t know too much about the platform at the time, but on their recommendation, I took HootSuite out on a blind date.
I have to say, at first I was impressed. I’d never met a tool like this before, and I was excited to discover the cool things it to do.
It became clear after a couple of months of dating, however, that HootSuite just wasn’t “the one”.
I didn’t want to admit it, but HootSuite began to frustrate me more than help me.