MarketPunch.com was created by Jason Stum to help professionals in the Automotive Retail Industry punch-up their Digital Marketing efforts. With a focus on Social Media, Email Marketing, Online Reputation, Video Production, Graphic Design & Big Data in today's Car Dealership, we're here to help you get better.
I’m honored and excited to have been asked to speak at the 2015 Automotive Social Media Summit. Please join me and an amazing group of speakers as we gather for a day to learn and grow with each other.
The Automotive Social Media Summit is a unique event featuring:
Real expertise on key topics
Exclusive environment for senior executives
Strategic and best-practice presentations
Extensive opportunities for peer-to-peer learning
Limited sponsor and vendor involvement
The 5th annual Automotive Social Media Summit is the industry’s only summit focused exclusively on social media.
Are you a tech-obsessed nerd like me? When it comes to the latest phone, tablet, computer, gizmo, gadget or wearable device – I want it and I want it now.
This article was originally posted on DrivingSales.com – an online community where automotive retails professional can share ideas and best practices
I began following the Apple rumor mill intensively back when everyone referred to the forthcoming smartwatch from Apple as the iWatch. And being the geek I am, I felt like I just had to have one of these shiny new watches that did so much more than tell me what time it was and remind me that I was late for a meeting…again.
Honestly because of my excitement, it never occurred to me just how the latest whizzbang-gizmo from Apple might affect human behavior, communication and personal interaction.
Now that the Apple Watch has launched and many of us eagerly await our smart-timepiece to arrive on our doorstep, it’s a good time to take a deeper look to see how this new device could impact our dealerships digital marketing in general and email marketing specifically.
We tend to share the same challenges in our jobs and they’re great venues for like minded people to connect. We can teach each other and learn from each other all at the same time.
The questions that I’m asked about most often about by my peers usually has to do with blogging in the car dealership. It’s clearly something I’m passionate about, take great pride in doing and am always happy to talk about.
As you may know, I’m a huge advocate of creating unique and original blog content to separate your car dealership from the competition. And over on FamilyDealBlog.com, the official blog of the LaFontaine Automotive Group, we just wrapped up an amazing 2014.
When looking back on the year, it was quite satisfying to see that we published 105 pieces of original content that generated over 56,000 unique visits to the blog.
Not too shabby!
The past year I’ve also noticed there are a lot more dealerships out there who have gotten serious about blogging and are putting out their own quality content.
I truly believe that we’re about to enter a new era of blogging in the dealership as more and more #AutoMarketing peeps discover the true power of The Force The Blog to drive traffic to their websites and through their doors!
Hashtags. They’re a key component when it comes to your social media marketing efforts. Using the right hashtag can take your tweet from reaching a five hundred people, to reaching five thousand people.
However, the question I often run into when composing a tweet is how do I know which hashtags to use, if any?
Sometimes it’s fairly obvious, If I’m tweeting about Football, I’ll use the #NFL hashtag. If I want to share something automotive digital marketing related, I’ll use the #automarketing hashtag.
But what about the topics you don’t normally tweet about? Or even better, what if the regular hashtags you use aren’t the most effective ones?
Welcome to Episode 12 (and the one year anniversary episode) of the MarketPunch Podcast! Talk about time flying by, I can’t believe the podcast is now one year old. Wow!
On this episode I’m going to be joined by Kevin Frye, eCommerce Director for the Jeff Wyler Automotive Family, and we’ll be talking about a subject that I think is on the minds of most of us in the #automarketing space…
Do we as car dealerships need 3rd party inventory aggregators and lead providers, like AutoTrader, Cars.com and Edmunds.com as a part of our digital marketing strategy?
It’s a simple question with a not so simple answer.
During our interview, Kevin and I will
Share our thoughts on the recent Edmunds.com “No Haggle” commercial
Discuss how to set up link attribution in your Google Analytics
How to calculate your ROI from AutoTrader and Cars.com
Help you prioritize your digital marketing efforts