#012: Do Car Dealers Need 3rd Party Leads? With Kevin Frye [Podcast]

Welcome to Episode 12 (and the one year anniversary episode) of the MarketPunch Podcast! Talk about time flying by, I can’t believe the podcast is now one year old. Wow!

On this episode I’m going to be joined by Kevin Frye, eCommerce Director for the Jeff Wyler Automotive Family, and we’ll be talking about a subject that I think is on the minds of most of us in the #automarketing space…

MarketPunch Podcast Episode 12 featuring Kevin Frye

Do we as car dealerships need 3rd party inventory aggregators and lead providers, like AutoTrader, Cars.com and Edmunds.com as a part of our digital marketing strategy?

It’s a simple question with a not so simple answer.

During our interview, Kevin and I will

  • Share our thoughts on the recent Edmunds.com “No Haggle” commercial
  • Discuss how to set up link attribution in your Google Analytics
  • How to calculate your ROI from AutoTrader and Cars.com
  • Help you prioritize your digital marketing efforts
  • …and more!

Enjoy The Show!

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#011: 6 Reasons Why Your Dealership Needs a Blog [Podcast]

Welcome to Episode 11 of the MarketPunch Podcast! In this episode of the show, I’ll be helping you discover the reasons why you’re going to want to launch you dealership’s blog by 2015.

While this episode of the show stands on it’s own in terms of its content, it’s actually a prequel podcast to my Blog to the Future breakout session that I’ll be hosting at the 2014 DrivingSales Executive Summit.

6 Reasons Why Your Dealership Needs a Blog

My presentation at #DSES accomplishes two things:

  • It focuses on HOW you can prepare to launch your company blog for 2015.
  • Shows real-life examples of our blogging efforts on FamilyDealBlog.com – the official blog of the LaFontaine Automotive Group.

Because I only have 30 minutes to cover a year’s worth of blogging experience and insights, there isn’t a lot of time to talk about the WHY a dealership needs a blog (more on that in just a minute).

This podcast will not only be a great resource for those who attend Blog to the Future, but it’s also anyone who is looking for reasons to launch their company blog.

Enjoy The Show!

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A Year’s Worth of Article Ideas to Stock Your Dealership’s Blog

If you’re going to Blog to the Future for your dealership, one of the biggest challenges you’ll face is determining what content will be most useful and relevant to your audience.

Running a successful blog for your dealership takes more preparation, dedication and participation than just about any other digital marketing strategy that you have.

Blog Article Ideas for Car Dealerships

So how do you prepare so you can make sure you have a steady flow of content to publish to your blog?

There are two things that have helped me immensely when it comes to publishing new content for both my personal & company blogs.

1. Develop a ‘Blog First’ Mentality

As you become intentional about the blogging efforts for your dealership, you’ll start to develop what I call a ‘blog first’ mentality.

What you’ll notice happening is that as you see stories developing in and around your dealership, you’ll naturally start asking yourself “is this something I can blog about?”.

It’s hard to put in to words because for me it was something that just started happening. It’ll happen for you too, when it does, let me know.

8 Steps to Launch Your Company Blog: Guide and Worksheet

Ready to launch or re-launch your company blog? This worksheet will help solidify your content marketing foundation before you begin your journey.

Below you will find a link to the blog worksheet that you can download and fill out as well as a step-by-step guide through each section of the worksheet.


Click Here to download the Launch Your Company Blog Worksheet

If you’ve found this post from a search engine or social media share, this resource is a part of my Ultimate Bloggers Resource Pack that I put together for my Blog to the Future breakout session at the 2014 DrivingSales Executive Summit.

If you haven’t done so already, download the worksheet and let’s get ready to Blog to the Future!

Become a Better Blogger Mega List

Once you begin your quest to Blog to the Future, you’ll quickly find out (if you haven’t already) that blogging ain’t easy and you’re going to need as much help as you can get.

Luckily, the past year I’ve been curating a list of blogging related articles, tips and tricks that I’ve found extremely useful.


I’m happy to share my mega list with you because I want you to become a better blogger.

I plan on adding to this list as I discover more relevant content, so please add this list to your favorites so you can visit it often.

#010: The DrivingSales Executive Summit With Skeetle & Karbaum [Podcast]

Welcome to Episode 10 of the MarketPunch Podcast. In this episode, I’m going to be joined by two of my favorite #AutoMarketing pals, Megan Barto – Marketing Director at Ciocca Honda & Hyundai and Robert Karbaum, eCommerce Manager at Weins Canada.

This is a very special episode of the MarketPunch Podcast because Megan, Robert and I will be talking all about the DrivingSales Executive Summit.


With DSES2014 only a few weeks away, I wanted to use this episode to let first time and regular attendees know what to expect from this year’s DSES and also to take a look back at our involvement in last year’s event.

Enjoy The Show!

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We’re Not Worthy: 33 Breakout Speakers at the DrivingSales Executive Summit

When I got the good news that I was selected to be a breakout speaker at the 2014 DrivingSales Executive Summit, I’m not too ashamed to admit that a single tear slid down my cheek as I read my acceptance email.

(editors note from Mrs. Stum: if by ‘a signle tear’ Jason he means cried like our one-year old daughter for an hour before finally regaining his composure, then sure, it was a single tear…#NotImpressed)

A single tear of joy to be sure, as this is something I worked long and hard to achieve over the past year.

But as soon as I wiped that solitary tear off my supple cheek, I saw who the other breakout speakers were….and I started to hyperventilate.

As panic set in, I was having quite the Wayne’s World “I’m not Worthy” moment to see my name listed among those who I admire from near and far.


Dare I say it was almost too much for me to handle – I mean c’mon people, this is a veritable list of who’s who in the automotive marketing biz.

1974 Audi Fox Vintage Magazine Ad

You just have to love this vintage magazine advertisement for the 1974 Audi Fox.

Billed as a foxy solution to the gas problem, this magazine ad depicts this Audi sport sedan to have the same characteristics as a fox.

Nimble, sleek, agile and efficient…complete with a couple of hunting dogs chasing after the Fox.

Here’s what the ad copy says:


27 Resourceful Websites for Automotive Digital Marketers

I’ve had the pleasure lately to speak to a couple of individuals who have recently stepped into a digital marketing role for their dealerships (yes I’m talking about you Kinny and Kristen!), and it took me back to my own beginnings in the field.

I remember what that felt like, do you?


The excitement, the passion, the enthusiasm – all fresh and new to tackle the realm of Social Media, Email Marketing, Online Reputation, SEO & SEM, and so much more for their dealership.

I don’t know how it was for you, but for me trailing right behind that feeling of excitement was the reality that this whole #AutoMarketing business can also be a bit overwhelming.

Luckily for us, there’s no shortage of websites and blogs out there who freely publish useful content to help us continually get better and smarter.

Heck, the reason why I started MarketPunch.com and the MarketPunch Podcast was simply so I could give back in a small way to the community of people who helped me out along the way.

Over the years I’ve come to rely on a few websites to help keep me on top of my game and in tune with all the latest digital marketing trends.

So whether you are new to the field or are a grizzled veteran, here are 27 websites that have been a valuable resource to me and I hope will be to you as well.

1975 Volkswagen Dasher Vintage Magazine Ad

In Europe, it was known as the Passat, but in the United States this little wagon from Volkswagen was called the Dasher.

Launched in 1974 with 3 and 5 door hatchback and station wagon configurations, the Dasher was one of the most modern family vehicles in its time.

Check out this vintage magazine ad that tells us why this is the perfect station wagon for the quintessential family of the mid ’70s.