Welcome to Episode 12 (and the one year anniversary episode) of the MarketPunch Podcast! Talk about time flying by, I can’t believe the podcast is now one year old. Wow!
On this episode I’m going to be joined by Kevin Frye, eCommerce Director for the Jeff Wyler Automotive Family, and we’ll be talking about a subject that I think is on the minds of most of us in the #automarketing space…
Do we as car dealerships need 3rd party inventory aggregators and lead providers, like AutoTrader, Cars.com and Edmunds.com as a part of our digital marketing strategy?
It’s a simple question with a not so simple answer.
During our interview, Kevin and I will
- Share our thoughts on the recent Edmunds.com “No Haggle” commercial
- Discuss how to set up link attribution in your Google Analytics
- How to calculate your ROI from AutoTrader and Cars.com
- Help you prioritize your digital marketing efforts
- …and more!