MarketPunch.com was created by Jason Stum to help professionals in the Automotive Retail Industry punch-up their Digital Marketing efforts. With a focus on Social Media, Email Marketing, Online Reputation, Video Production, Graphic Design & Big Data in today's Car Dealership, we're here to help you get better.
I recently had the pleasure of speaking at the 2015 Automotive Social Media Summit hosted by Thought Leadership Summits. Being able to share the stage with fellow car dealers, automotive vendors and OEM representatives was truly a humbling experience.
In my presentation I told the story of how we at the LaFontaine Automotive Group jumped feet first into the world of social media in 2010, and how we initially succeeded only to fail a few years later. I then explain how we rebounded by executing a paradigm shift regarding social media marketing in our dealerships in order to succeed according to the new rules of 2015.
The feedback I received after the presentation was overwhelmingly positive, and I was honored to be able to participate in such an outstanding event.
In a recent post on Think With Google, a compelling study shows how “Near Me” type searches are on the rise. And not just a steady rise either, these searches are up 34x since 2011.
I originally posted this article on DrivingSales.com – an online community where automotive retails professional can share ideas and best practices.
You know the kind of search I’m talking about, right? You’re in a town that you’re not too familiar with and in need of nourishment so you whip out the trusty smartphone and google restaurants near me.
And just like a good Google should, up pops a list of restaurants near your present location complete with reviews, the address, the type of food and the hours of operation allowing you to make an immediate decision on where you’re going to go stuff your face with food.
Google refers to these scenarios like the one I just described as “I Want To Go” moments. A consumer has a need, want or desire and they’re using mobile search to provide a solution now.
I’m honored and excited to have been asked to speak at the 2015 Automotive Social Media Summit. Please join me and an amazing group of speakers as we gather for a day to learn and grow with each other.
The Automotive Social Media Summit is a unique event featuring:
Real expertise on key topics
Exclusive environment for senior executives
Strategic and best-practice presentations
Extensive opportunities for peer-to-peer learning
Limited sponsor and vendor involvement
The 5th annual Automotive Social Media Summit is the industry’s only summit focused exclusively on social media.
Are you a tech-obsessed nerd like me? When it comes to the latest phone, tablet, computer, gizmo, gadget or wearable device – I want it and I want it now.
This article was originally posted on DrivingSales.com – an online community where automotive retails professional can share ideas and best practices
I began following the Apple rumor mill intensively back when everyone referred to the forthcoming smartwatch from Apple as the iWatch. And being the geek I am, I felt like I just had to have one of these shiny new watches that did so much more than tell me what time it was and remind me that I was late for a meeting…again.
Honestly because of my excitement, it never occurred to me just how the latest whizzbang-gizmo from Apple might affect human behavior, communication and personal interaction.
Now that the Apple Watch has launched and many of us eagerly await our smart-timepiece to arrive on our doorstep, it’s a good time to take a deeper look to see how this new device could impact our dealerships digital marketing in general and email marketing specifically.
We tend to share the same challenges in our jobs and they’re great venues for like minded people to connect. We can teach each other and learn from each other all at the same time.
The questions that I’m asked about most often about by my peers usually has to do with blogging in the car dealership. It’s clearly something I’m passionate about, take great pride in doing and am always happy to talk about.
As you may know, I’m a huge advocate of creating unique and original blog content to separate your car dealership from the competition. And over on FamilyDealBlog.com, the official blog of the LaFontaine Automotive Group, we just wrapped up an amazing 2014.
When looking back on the year, it was quite satisfying to see that we published 105 pieces of original content that generated over 56,000 unique visits to the blog.
Not too shabby!
The past year I’ve also noticed there are a lot more dealerships out there who have gotten serious about blogging and are putting out their own quality content.
I truly believe that we’re about to enter a new era of blogging in the dealership as more and more #AutoMarketing peeps discover the true power of The Force The Blog to drive traffic to their websites and through their doors!
Hashtags. They’re a key component when it comes to your social media marketing efforts. Using the right hashtag can take your tweet from reaching a five hundred people, to reaching five thousand people.
However, the question I often run into when composing a tweet is how do I know which hashtags to use, if any?
Sometimes it’s fairly obvious, If I’m tweeting about Football, I’ll use the #NFL hashtag. If I want to share something automotive digital marketing related, I’ll use the #automarketing hashtag.
But what about the topics you don’t normally tweet about? Or even better, what if the regular hashtags you use aren’t the most effective ones?