1983 AMC Eagle SX/4 Vintage Magazine Ad
1983 AMC Eagle SX/4 Magazine Advertisement

Billed as “the sports car that doesn’t always need a road”, is it possible that the 1983 AMC Eagle SX/4 (Sports X-over 4 all seasons) was 30 years ahead of it’s time?

I think so.

Tell me if this sounds familiar: A car-like driving experience, utility, the security of a little more ground clearance and all-wheel drive?

Today we call it a crossover utility vehicle. Back in the early 80′s, it was an innovative vehicle that the world just wasn’t ready for.

Here’s what this vintage magazine ad for the AMC Eagle had to say:

12 inches of fresh powder won’t do much for your skiing if you can’t get to the slopes.

But poor road conditions don’t have to keep you from terrific ski conditions if you’re driving the revolutionary 1983 Eagle.

It’s the only automotive in the world that lets you go from the economy of 2-wheel drive to the traction and security of full-time 4-wheel drive with just the flick of a switch.

Small wonder, then, that Eagle was selected the Official Vehicle of that National Ski Patrol – people who have to get to the slopes.

So if you’d rather be hitting the trails than spinning your wheels, make the revolutionary 2-wheel/4-wheel drive Eagle your official vehicle.

It’s available in 4-door wagon or sedan, and sporty SX/4 liftback. Visit your American Motors dealer for an Eagle test drive…before the next snowfall.

What do you think. Did the Eagle SX/4 lay the groundwork for today’s crossover utility vehicles such as the Honda Crosstour and Toyota Venza?

3 Incredible Podcasts Car Peeps Should Be Listening To

As a podcaster it should come as no surprise that I prefer to listen to podcasts instead of music when commuting, working out  or mowing the lawn.

There have been some exciting new podcasts launched recently, and I wanted to share a few of them with you because I think they’re extremely valuable to those of us in the Automotive Digital Marketing realm.

3-Incredible-Podcasts-Car-Peeps-Should-Listen-To

 
So without any further ado, here are 3 incredible podcasts that car peeps should be listening to:

The-Dealer-Playbook-PodcastThe Dealer Playbook

Hosted by Michael Cirillo & Robert Wiseman
Website | iTunes | Stitcher

About the show: The Dealer Playbook Podcast serves up weekly guests who share their winning secrets with all of us.

Recent guests include:

  • Rand Fishkin, co-founder of Moz and keynote speaker at #DSES2014
  • Subi Ghosh of DealerAuthority and #twitterrow fame
  • Gary Vaynerchuk Entrepreneur, Author & CEO of VaynerMedia

My thoughts: Michael and Robert do an amazing job at rounding up some of the top names in and outside of the automotive industry.

1982 Datsun Turbo ZX vintage magazine ad

When you look at this vintage magazine ad, it seems pretty clear that Datsun was trying to capitalize on the buzz surrounding video games and arcades that was beginning to take hold across the country for the Turbo-ZX.

Your mind’s eye can easily substitute a joystick for the manual shifter and the Turbo-ZX itself looks like it’s revving up to make the jump to hyperspace.

It’s the 80′s at it’s best! They even use the word ‘Awesome’ in their ad copy.

Quick. So quick, this fuel injected whirlwind can reach the legal limit almost before you can finish reading this sentence.

So effortless, mere flicks of the new 5-speed shifter smoothly boost you to cruise velocity.

So surefooted, you surge confidently through curves on a combination of 15-inch Potenza radials and percisely tuned suspension.

So luxurious, the cockpit borders on opulence: T-bar roof, 4-speaker digital stereo/cassette and integrated air conditioning are but a few of its standards-all built to Nissan standards.

In 2-seater and 2+2, the Turbo ZX is awesome…and then some.

Datsun, we are driven. Product of Nissan.

Stay tuned, I have plenty more vintage car magazine ads to come!

#008: Unfiltered: Instagram in the Car Dealership with Aaron Wirtz [Podcast]

Welcome to Episode 8 of the MarketPunch Podcast! I’m excited to be joined once again by my first ever repeat guest of the MarketPunch Podcast, Aaron Wirtz, Marketing and Media Manager at Subaru of Wichita.

MarketPunch-Podcast-Episode-8-Instagram-Car-Dealership-Aaron-Wirtz

In this episode, Aaron and I will have a conversation about what you can do to be successful using Instagram in the dealership.

Aaron will share with you his creative insights that he’s used to grow the Instagram account for Subaru of Wichita to visually tell the story of his dealership.

Enjoy The Show!

Never miss an episode. Subscribe via  iTunes | RSS | Stitcher

The Automotive Sales Funnel Made Easy Using Video Marketing

Dennis Wagner
8/6/2014

Utilizing video in the dealership is something I’ve been passionate about since I first got in to the car business back in 2008.

In Episode 5 of the MarketPunch Podcast, Joe Senac and I talk about how creating useful and original video content can not only help your dealership ultimately sell more cars, but also help you retain more of your customers.

In his most recent blog post, Dennis Wagner explores how to make the sales funnel easy by using video marketing.

A well-positioned and thorough series of why-buy / why-me and or how-to video can provide your customers with the information they need, so they won’t need to contact you with a huge list of unanswered questions about your product.

As mentioned, 70% of the purchasing decision is made before your customer even communicates with the dealership and, for this reason, bottom of funnel content can also engage customers in the earlier stages. Every feature, nuance or function of your dealership and your daily work routine should be captured on video and available as a resource on your website.

You’ll want to check out the rest of Dennis’ article for his creative insights on how to use video in your dealership today!

Unfiltered: Talking Instagram in the Dealership with Aaron Wirtz

I think it’s safe to say that the adoption rate of social media in the automotive digital marketing world is pretty high in 2014. Most dealerships have an active presence on Facebook, Twitter, YouTube and/or Google Plus.

But there’s one social network that just doesn’t seem to have gained the same kind of traction among car dealers as it has among other major brands…Instagram.

Unfiltered-Instagram-Car-Dealership

Before we move on, take a look at some of these Instagram Analytics:

  • Instagram has over 200 million monthly active users.
  • 100% of Auto manufacturers are active on Instagram.
  • 60 million photos generate 1.6 billion likes on Instagram….EVERY DAY!

I’m honored and excited to have been selected to speak at the most progressive conference in the automotive industry, the 2014 DrivingSales Executive Summit. I’m looking forward to having you join me as we Blog to the Future!

Date: October 13, 2014
Time: 12:00-12:45 p.m.
Event: DrivingSales Executive Summit Breakout Session
Topic: Blog to the Future
Sponsor: 2014 DrivingSales Executive Summit
Venue: Bellagio Hotel
Location: 3600 Las Vegas Blvd South
Las Vegas, NV 89109
Registration: Click here to register.
More Info: Click here for more information.

Join Me at #DSES2014 and Blog to the Future

On June 9, 2014 I sent in this video application to host a breakout session at the 2014 DrivingSales Executive Summit taking place October 12-14 at the beautiful Bellagio Hotel in Las Vegas.

After weeks of waiting and hyperventilating, I’m happy to announce I just received the great news that I’ve been selected to speak at the most progressive conference in the automotive industry.

I can’t tell you how honored and excited I am for such an opportunity to stand side by side with some of the most respected people in and outside of our industry.

Honestly, if you think I was hyperventilating before, you should see me now!

Let’s Blog to the Future

During my breakout session, I’m going to present the case that the most powerful thing a dealership can do in 2015 is to harness the power of their company blog to drive traffic, generate leads, build connections and improve their SEO.

7 Email Metrics Dealerships Should Be Tracking [Infographic]

Remember that time I said Email is the most powerful tool in your digital tool box? I stand by that statement to this day.

Until something drastic changes in technology or human behavior, I’ll continue to support Email Marketing as the number one way to reach your customers with direct and actionable messages.

7-Email-Metrics-Your-Dealership-Should-Be-Tracking

But like any kind of digital marketing campaign, if you aren’t measuring and keeping track of your results, you’re missing the opportunity to improve.

Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.        ― H. James Harrington

So what exactly should you be measuring when it comes to your Email Marketing efforts? Here are the 7 metrics you should be keeping track of.

Email_Marketing_Measurement_Metrics_Infographic

Oh The Irony: Yelp Complains About Unfair Treatment From Google

If there’s one platform out there that the mere mention of is sure to generate loud and boisterous opinions, it’s Yelp.

Known for it’s misleading advertising presentation and it’s infamous review filter, Yelp doesn’t have the best reputation among my peers and colleagues in the car biz (to put it lightly).

Yelp-Complains-About-Unfair-Treatment-From-Google

When Dylan Swift, Yelp’s Director of National Marketing, took the stage last year at the DrivingSales Executive Summit, the attendees were less that impressed by his presentation and took to twitter to express their opinions.

So when I saw the headline that Yelp thinks it’s getting screwed by Google I couldn’t help but chuckle at the irony.

Yelp thinks they are are the ones getting screwed?! *facepalm*

Much like how car dealers and other small businesses often complain that Yelp favors negative reviews of businesses over positive ones - Yelp is complaining that Google is favoring it’s own properties in it’s SERPs instead of Yelp’s.

Oh the irony!

If you want the complete run down on why Yelp believes it’s getting screwed by Google, check out this article over on TechCrunch.

Better yet, for a full analysis of Yelp’s claims and how a close look at the report actually reveals the opposite is happening, Danny Sullivan breaks it down on SearchEngineLand.com.

Danny also appeared on Episode 1046 of  Tech News Today to talk about the story. It’s embedded below for your viewing pleasure.

Car Dealerships and Yelp

Cultivating your dealership’s online reputation is a top priority, and like it or not, Yelp plays a role in how consumers view your dealership.

Because of their partnerships with Apple and Yahoo (and yes, even how their content ranks with Google), you just can’t ignore Yelp because of how you may feel about them.

If you’re interested in improving your dealership’s online reputation in general, I recommend you check out Episode 3 of the MarketPunch Podcast where Megan Barto and I talk about developing a picture perfect online reputation for your dealership.

Have any thoughts you’d like to share when it comes to Yelp? Post them in the comments section below!