MarketPunch.com was created by Jason Stum to help professionals in the Automotive Retail Industry punch-up their Digital Marketing efforts. With a focus on Social Media, Email Marketing, Online Reputation, Video Production, Graphic Design & Big Data in today's Car Dealership, we're here to help you get better.
Hashtags. They’re a key component when it comes to your social media marketing efforts. Using the right hashtag can take your tweet from reaching a five hundred people, to reaching five thousand people.
However, the question I often run into when composing a tweet is how do I know which hashtags to use, if any?
Sometimes it’s fairly obvious, If I’m tweeting about Football, I’ll use the #NFL hashtag. If I want to share something automotive digital marketing related, I’ll use the #automarketing hashtag.
But what about the topics you don’t normally tweet about? Or even better, what if the regular hashtags you use aren’t the most effective ones?
Welcome to Episode 12 (and the one year anniversary episode) of the MarketPunch Podcast! Talk about time flying by, I can’t believe the podcast is now one year old. Wow!
On this episode I’m going to be joined by Kevin Frye, eCommerce Director for the Jeff Wyler Automotive Family, and we’ll be talking about a subject that I think is on the minds of most of us in the #automarketing space…
Do we as car dealerships need 3rd party inventory aggregators and lead providers, like AutoTrader, Cars.com and Edmunds.com as a part of our digital marketing strategy?
It’s a simple question with a not so simple answer.
During our interview, Kevin and I will
Share our thoughts on the recent Edmunds.com “No Haggle” commercial
Discuss how to set up link attribution in your Google Analytics
How to calculate your ROI from AutoTrader and Cars.com
Help you prioritize your digital marketing efforts
If you’ve found this post from a search engine or social media share, this resource is a part of my Ultimate Bloggers Resource Pack that I put together for my Blog to the Futurebreakout session at the 2014 DrivingSales Executive Summit.
If you haven’t done so already, download the worksheet and let’s get ready to Blog to the Future!
Welcome to Episode 10 of the MarketPunch Podcast. In this episode, I’m going to be joined by two of my favorite #AutoMarketing pals, Megan Barto – Marketing Director at Ciocca Honda & Hyundai and Robert Karbaum, eCommerce Manager at Weins Canada.
This is a very special episode of the MarketPunch Podcast because Megan, Robert and I will be talking all about the DrivingSales Executive Summit.
With DSES2014 only a few weeks away, I wanted to use this episode to let first time and regular attendees know what to expect from this year’s DSES and also to take a look back at our involvement in last year’s event.