Oh The Irony: Yelp Complains About Unfair Treatment From Google

If there’s one platform out there that the mere mention of is sure to generate loud and boisterous opinions, it’s Yelp.

Known for it’s misleading advertising presentation and it’s infamous review filter, Yelp doesn’t have the best reputation among my peers and colleagues in the car biz (to put it lightly).

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When Dylan Swift, Yelp’s Director of National Marketing, took the stage last year at the DrivingSales Executive Summit, the attendees were less that impressed by his presentation and took to twitter to express their opinions.

So when I saw the headline that Yelp thinks it’s getting screwed by Google I couldn’t help but chuckle at the irony.

Yelp thinks they are are the ones getting screwed?! *facepalm*

Much like how car dealers and other small businesses often complain that Yelp favors negative reviews of businesses over positive ones - Yelp is complaining that Google is favoring it’s own properties in it’s SERPs instead of Yelp’s.

Oh the irony!

If you want the complete run down on why Yelp believes it’s getting screwed by Google, check out this article over on TechCrunch.

Better yet, for a full analysis of Yelp’s claims and how a close look at the report actually reveals the opposite is happening, Danny Sullivan breaks it down on SearchEngineLand.com.

Danny also appeared on Episode 1046 of  Tech News Today to talk about the story. It’s embedded below for your viewing pleasure.

Car Dealerships and Yelp

Cultivating your dealership’s online reputation is a top priority, and like it or not, Yelp plays a role in how consumers view your dealership.

Because of their partnerships with Apple and Yahoo (and yes, even how their content ranks with Google), you just can’t ignore Yelp because of how you may feel about them.

If you’re interested in improving your dealership’s online reputation in general, I recommend you check out Episode 3 of the MarketPunch Podcast where Megan Barto and I talk about developing a picture perfect online reputation for your dealership.

Have any thoughts you’d like to share when it comes to Yelp? Post them in the comments section below!

Edmunds.com Private Test Drive Program: 9 Things Dealers Should Know

Edmunds.com recently sent an email announcing their intention to launch a Private Test Drive program that allows consumers to test drive vehicles at the dealership without a salesperson.

Based on the information in that email and subsequent landing page, I wondered aloud if Edmunds was trying to solve a problem that didn’t exist.

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After the article was published, I received numerous emails, tweets and facebook messages from my fellow #AutoMarketing and #CarPeeps who also were curious about the program and what it would mean for car dealers.

I was able to connect with Jeannine Fallon (Executive Director, Corporate Communications) at Edmunds.com who was kind enough to fill in many of the blanks about this pilot program and what it means to car dealers.

Based on my questions to Jeannine via email, here are 9 things car dealers should know about Edmunds.com Private Test Drive Program.

Edmunds.com Wants To Remove Salespeople From the Test Drive

Something interesting arrived in my inbox not too long ago. I received an email from Edmunds.com stating their intention to launch a “Private Test Drive” service that aims to take the salesperson out of the test drive.

UPDATE 7/10/2014 Edmunds.com provided more information that explains the Private Test Drive Program in detail and how it will work for car dealers. Get the full scoop here.

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Wait….What?!

After inspecting what Edmunds is proposing here, a slew of thoughts and emotions ran through my head in a flash.

Honestly, my initial reaction was that I got a little upset because I felt that Edmunds is suggesting that car salespeople don’t bring value to the car shopping experience, they only get in the way.

As a former salesperson who is still quite proud of his profession, when any third party vendor that relies on dealership money takes an anti-dealer approach to marketing it’s products and services, I get a little upset.

So while I was initially disappointed, I got over it rather quickly and decided to inspect the program based on the details that were sent to me.

I also reached out to Edmunds via twitter to see if they have any additional info they’d like to add.

Who Would Use Edmunds Private Test Drive Program?

Edmunds created a few buyer personas who exemplify the type of person who the private test drive program should appeal to.

First there’s Chip

I would love to test drive more vehicles, but I don’t want to talk to the dealer.  Typically, I know more than the salesperson does when I walk on the lot.  I know what I want to buy.  Just let me drive it already!

- Chip, Atlanta

Then there’s Terry

I would love to be able to spend some time alone with the car. I have three car seats, and I need to make sure they all fit. It’s a lot easier to do that without the salesperson hovering over my shoulder.

- Terry, Chicago, IL

Content Doesn’t Have To Be Written

Mashable
6/24/2014

As I was perusing feedly for interesting and new content to share this morning, I ran across this article from Mashable:

7 Tips for Starting a Content Marketing Strategy

The headline immediately jumped out at me because that’s the frame of mind I’m currently in.

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We’re in the process of launching a content marketing strategy at work, and I’ve taken a deep dive in to discovering all I can about the subject.

And while the concepts listed are pretty straight forward, there was one that  jumped out at me right away:

#4 Content Doesn’t Have To Be Written

Such an eyeopener to start the day. And while this is something I know, I fall victim tot he mindset that content = writing more often than I’d care to admit.

When I’m planning on what to publish for my personal or company blog, it’s usually content of the written variety.

Sure I share pics and videos that I find interesting on social media, but I don’t use those types of content nearly often enough as thought starters on my own platform.

So if not written, what else can content be?

Content is:

If you want more tips for developing your own content marketing strategy, check out the full article I linked above over on Mashable.

Hope you guys find it useful!

Platform-Michael-Hyatt

Platform: Get Noticed in a Noisy World (Thomas Nelson, 2012)

I don’t remember when I first discovered Michael Hyatt’s blog and podcast “This is Your Life“, but I’ve been following along with him since before I launched MarketPunch.com.

As a matter of fact, I don’t think I would have or could have launched my blog with out the info that Michael has shared over the years.

Heck, even the GetNoticed WordPress Theme that I use here on MarketPunch is the one that Michael developed for his own website and then offered for sale to his followers.

I guess what I’m trying to say is that I’m a huge fan of Michael Hyatt (duh!).

He’s never let me down before and neither did his book, Platform: Get Noticed in a Noisy World.

If you’re like me an are trying to build and launch your own platform, then this book is a must have for your library.

In this step-by-step guide, Michael shows you exactly how you can use social media to gain attention for your brand, product, or cause in today’s noisy world.

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Build Your Own Content Curation Engine Using IFTTT and Google Drive

We live in a world where there is more content published each day than we could ever possibly consume.

If you think about how much data is produced every minute of every day, you’ll soon find yourself overwhelmed.

Part of our jobs as automotive digital marketers is to sift through all the content to find the right articles, pictures and videos to share with our audience on social media.

So how do you easily find good content to share? You need to build your own content curation engine.

I built mine by harnessing the power of IFTTT and Google Drive.

Build-a-Content-Curation-Engine-IFTTT-Google-Drive

If you don’t know what IFTTT is, it’s a service that lets you create powerful connections with one simple statement: If This Then That.

With IFTTT you can create ‘recipes’ that monitor specific triggers (If This) and then perform a specific action when that trigger occurs (Then That).

To build your own content curation engine, you’ll be creating multiple IFTTT Recipes that monitor RSS Feeds from the likes of CarandDriver.com, MotorTrend.com, Autoblog.com, Jalopnik.com, TFLcar.com, YouTube and others.

When a new article is published from one of these websites that contain a brand-specific keyword, IFTTT will then append a spreadsheet on Google Drive with the Date, Title and URL of that article.

What you’ll end up with is a single spreadsheet that has all the articles for your brand that you can easily sort through, and determine which pieces of content to share on the social media networks of your choice.

Scott Monty Leaves Ford Social: Now I Haz a Sad

I never had the chance to meet Scott Monty in person, but even so, he still had a direct influence on my career.

When I read this morning that Scott was departing Ford and headed for new adventures, I couldn’t help but feel a little sad.

Scott-Monty-Leaves-Ford-Social-Haz-A-Sad

For those of us in the Social and Digital side of our dealerships, Scott was a guiding voice that many of us looked to for inspiration (whether we worked at a Ford Dealership or not).

I mean here was a guy who developed and implemented the Social Media strategy for the Ford Motor Company. If building relationships and trust via Facebook, Twitter and Google+ was important to the manufacturer, it’s was doubly important for us in the dealership.

But where Scott Monty truly had an impact on me was when I launched MarketPunch.com.

How To +Mention Google Plus Pages Using 3rd Party SMM Tools

I wanted to take a minute and share with you a tip I recently discovered that will let you +Mention a person or page on Google Plus using your favorite 3rd party Social Media Management tool.

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This tip will work with Sprout Social, HootSuite, Buffer or just about any other 3rd party SMM tool and it’s really easy to do.

So let’s stop talking about it, let’s check it out…..

+Mention on Google Plus with 3rd party SMM Tools

1. Go to Google Plus and locate the the person or page that you want to +Mention.

#007: The 5 P’s of a Successful Social Media Campaign with Erin Ryan [Podcast]

Welcome to Episode 7 of the MarketPunch Podcast! It’s been a while since my last episode, but I’m back with a jam packed show that you’re going to love.

Today’s show is very special, because I’m being joined by the one and only Erin Ryan, the Director of Social Media at Wikimotive.

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When it comes to running a successful social media campaign, there are 5 P’s you that will guide you along the way.

Erin will bring her years of practical automotive social media experience to the table as we discuss the 5 P’s and how you can begin using them today!

Enjoy The Show!

Never miss an episode. Subscribe via  iTunes | RSS | Stitcher

Erin-Ryan-Jason-Stum-Pots-On-Head-MarketPunch

Last night I had the pleasure of interviewing Erin Ryan, the Social Media Director at Wikimotive, for Episode 7 of the MarketPunch Podcast.

I must say, talking to Erin was a delight and I was quite surprised to look up at the clock to see that an entire hour had passed during our conversation.

I’m very excited to launch this episode on Friday, April 18th, and I hope you have the chance to give it a listen.

So what’s the deal with the pots on the heads? It’s a long story…let’s just say things got a little weird last night during the interview.

But don’t worry, Erin brings the goods when it comes to Social Media in and out of the dealership. There’s so much useful information shared in this episode, you’ll want to snag a pen and piece of paper (or open up Evernote) prior to listening to the podcast.

See you guys on Friday! :)

Oh, if you subscribe to the MarketPunch Podcast, Episode 7 will be there waiting for you when you wake up Friday morning.

You can subscribe via  iTunes | Stitcher | RSS

Thanks guys, and I’ll see you soon!