Erin-Ryan-Jason-Stum-Pots-On-Head-MarketPunch
Erin Ryan is on the MarketPunch Podcast

Last night I had the pleasure of interviewing Erin Ryan, the Social Media Director at Wikimotive, for Episode 7 of the MarketPunch Podcast.

I must say, talking to Erin was a delight and I was quite surprised to look up at the clock to see that an entire hour had passed during our conversation.

I’m very excited to launch this episode on Friday, April 18th, and I hope you have the chance to give it a listen.

So what’s the deal with the pots on the heads? It’s a long story…let’s just say things got a little weird last night during the interview.

But don’t worry, Erin brings the goods when it comes to Social Media in and out of the dealership. There’s so much useful information shared in this episode, you’ll want to snag a pen and piece of paper (or open up Evernote) prior to listening to the podcast.

See you guys on Friday! :)

Oh, if you subscribe to the MarketPunch Podcast, Episode 7 will be there waiting for you when you wake up Friday morning.

You can subscribe via  iTunes | Stitcher | RSS

Thanks guys, and I’ll see you soon!

Erin Ryan is the Next Guest on the MarketPunch Podcast

I’m very excited to let you all know that Erin Ryan, Director of Social Media at Wikimotive (and all around awesome person) is going to be my special guest on Episode 7 of the MarketPunch Podcast.

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Erin and I will be talking about the 5 P’s of Running a Successful Social Media Campaign – Preparation, People, Partners, Publish and Promote.

When it comes to social media in the dealership today, we’re all competing for news feed space. If you’re going to be successful, you have to have strategies and plans in place to make it happen.

New Twitter Profile Layout and Header Image Dimensions

If you haven’t heard, Twitter is rolling out a brand new layout that makes it look a bit more like Facebook and Google+, and less like, well…Twitter.

The new Twitter layout is currently rolling out to all users, however any new accounts will automatically get the new design.

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Being the impatient sort, I wanted to try out the new design right away so I created a brand-spankin’ new twitter account for the MarketPunch Podcast (click to follow).

I have to say I am quite impressed with the look and feel of the Twitter’s new layout.

Email Marketing For Car Dealers in 2014

One of the things I love most about the world of Auto Marketing are the passionate communities that provide a forum for those of us in the biz to become better and smarter.

DealerRefresh, DrivingSales, Automotive Digital Marketing – just to name a few – are all fabulous resources that do just that.

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If there’s one subject that comes up over and over again on those forums, it’s Email Marketing.

I think most (if not all) of you recognize that email is the most powerful tool in your digital toolbox, yet sometimes it’s execution and effectiveness can be a challenge.

One of my most popular posts here on MarketPunch is called 7 Tips For More Effective Email Marketing in the Dealership.

An Open Love Letter to Sprout Social

Before I say anything else, I just want to say I love you Sprout Social, I truly love you.

You may not realize this, but from the moment I laid my eyes on you it was clear that you were “the one”.

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It was you, Sprout Social, that led me to believe that engaging, publishing and analyzing multiple social media accounts could be simple, fun and stress-free.

But it wasn’t all about looks or the things you could do. Like any partner in life should, you made me a better person.

Quite simply, you came in to my life and you forever changed me. It’s not an exaggeration to suggest that you’ve helped make me the person that I am today.

But is almost wasn’t to be, was it Sprout Social? No, if not for a strange twist of fate, we may never have met at all.

Life Before Sprout Social

As I took on the role of Social Media Manager for the LaFontaine Automotive Group in 2011, I knew I was going to need a tool that helped me manage the 30+ social media accounts I would be responsible for.

At the time, the majority of my peers recommend HootSuite to accomplish just that. I didn’t know too much about the platform at the time, but on their recommendation, I took HootSuite out on a blind date.

I have to say, at first I was impressed. I’d never met a tool like this before, and I was excited to discover the cool things it to do.

It became clear after a couple of months of dating, however, that HootSuite just wasn’t “the one”.

I didn’t want to admit it, but HootSuite began to frustrate me more than help me.

Do What The Button Says: Send a Price Quote!

To quote or not to quote, that is the question. And it shouldn’t be. There shouldn’t even be a debate.

The single most prevalent call to action you’ll find on any automotive shopping website is “Get A Quote”. The reality is that the graphic below should speak volumes about shopping online for a car today.

To some it does, but to far too many, it doesn’t.

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Ever since this wacky thing called the Internet came into being, car dealerships have struggled with the notion of sending a price quote via the electronic mail to a customer who asks for one.

#006: MarketPunch Year In Review and The Lessons I’ve Learned Along The Way [Podcast]

Hi Everyone, it’s been a while but I’m happy to be back with Episode 6 of the MarketPunch Podcast.

This show is a little different, as I’m flying solo and covering the High’s and Low’s that occurred during the first year of MarketPunch.com

MarketPunch-Podcast-Episode-6-Year-In-Review

This is a very personal episode, where I pretty much bear all. For those tuning in,  I expect the experience to be much like listening to someone read their personal diary.

My hope is that when you listen to this episode, you’ll be able to pick up a few valuable lessons along the way and be able to apply them in your world.

Enjoy The Show!

Play

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MarketPunch Year One: The High’s and the Low’s

One Year….365 Days…. 525,949 Minutes….no matter how you slice it and dice it, MarketPunch.com is now one year old.

I have to say, it’s been a crazy ride the past year. There’s been plenty to be proud of, quite a few things that I wish I’d done better and one glaring mistake that probably cost me more than I realize.

MarketPunch-Year-One

Because there’s so much going on in my life right now, I’m changing things up a bit for Episode 6 of the MarketPunch Podcast.

In this next episode I’ll be flying solo and covering the High’s and Low’s that occurred during the first year of MarketPunch.com.

The Dream Is Over, Google Cars Is No More

A little less than a year ago, I posted an article touting the potentially game-changing car shopping service from a certain search giant known as Google Cars.

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For all appearances, Google was trying to rock the world of Cars.com and AutoTrader by providing dealer inventory, pricing and lead generation within Google itself.

Personally, I loved the idea and how it worked for the consumer. The interface was quite intuitive and it was very simple to drill down to the exact vehicle you were looking for in a matter of a few clicks.

I honestly thought Google Cars was going to shift the balance of power.

I was wrong. Dead wrong.

“Facebook Marketing Declines: How Business Should React”
by Michael Stelzner

Sorry, listening to the podcast on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Social Media was never FREE. Sure, access to the platforms is free, but there’s nothing free about the time and resources it takes to build an audience, create valuable content and nurture your communities.

And even at that point, if you really wanted your message to spread, you could spend a few bucks with a targeted ad to reach a larger audience.

That being said, this recent quote from the kids at Facebook sent a shiver down the collective spine of many small business owners, including those of us who manage the Facebook pages for our dealerships.

We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.

Here, in black and white, Facebook is essentially saying – “Dear small business, even though one of our users ‘liked’ your page that doesn’t mean we’re going to show them your updates. Sooooo…if you want your post to be seen by more than 10% of your audience…yeah…you’re going to have to pay for that.

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Should we be surprised by this admission? Probably not. After all, it’s the oldest play in the book, right? Invite people in for “free”, show the value and get them hooked. Once they’re sufficiently all-in on your product or service, *BAM* start charging a nominal fee.

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