If there’s one platform out there that the mere mention of is sure to generate loud and boisterous opinions, it’s Yelp.
Known for it’s misleading advertising presentation and it’s infamous review filter, Yelp doesn’t have the best reputation among my peers and colleagues in the car biz (to put it lightly).
When Dylan Swift, Yelp’s Director of National Marketing, took the stage last year at the DrivingSales Executive Summit, the attendees were less that impressed by his presentation and took to twitter to express their opinions.
So when I saw the headline that Yelp thinks it’s getting screwed by Google I couldn’t help but chuckle at the irony.
Yelp thinks they are are the ones getting screwed?! *facepalm*
Much like how car dealers and other small businesses often complain that Yelp favors negative reviews of businesses over positive ones - Yelp is complaining that Google is favoring it’s own properties in it’s SERPs instead of Yelp’s.
Oh the irony!
If you want the complete run down on why Yelp believes it’s getting screwed by Google, check out this article over on TechCrunch.
Better yet, for a full analysis of Yelp’s claims and how a close look at the report actually reveals the opposite is happening, Danny Sullivan breaks it down on SearchEngineLand.com.
Danny also appeared on Episode 1046 of Tech News Today to talk about the story. It’s embedded below for your viewing pleasure.
Car Dealerships and Yelp
Cultivating your dealership’s online reputation is a top priority, and like it or not, Yelp plays a role in how consumers view your dealership.
Because of their partnerships with Apple and Yahoo (and yes, even how their content ranks with Google), you just can’t ignore Yelp because of how you may feel about them.
If you’re interested in improving your dealership’s online reputation in general, I recommend you check out Episode 3 of the MarketPunch Podcast where Megan Barto and I talk about developing a picture perfect online reputation for your dealership.
Have any thoughts you’d like to share when it comes to Yelp? Post them in the comments section below!