1978 Prosche 924 Magazine Advertisement
A new Porsche that you could own for less than $11,000? In 1978 that was the case with the the self-sufficient Porsche 924.
Developed originally as a Volkswagen by Porsche (which was VW’s de facto research and development department at the time), VW got cold feet about a sports car that would not share a platform with any other VW product so it sold the design back to Porsche.
It was a fundamentally sound bit of engineering, front-engine and rear-wheel drive with a rear-mounted transaxle connected to the engine by a rigid torque tube in lieu of a conventional driveshaft. Weight distribution was 48/52.
While not exactly looking like a Porsche, the 924 was at least clean and attractive with a useful glass hatch continuing the fastback roofline. (more from hagerty.com)
Check out this vintage magazine ad that takes a very wordy approach to telling us what the 1978 Porsche 924 is all about:
An integral part of building your community on Social Media is by serving as a fountain of education, entertainment and expertise for your followers.
You can help accomplish this by consistenly curating new and fascinating content that speaks directly to your audience’s interests.
Of course, the obstacle that most often gets in our way of finding said shareable content is that pesky thing called time.
With as much content that’s being published on a daily basis, there is a lot of sorting, digging and sifting one has to do to discover the most relevant articles, images and videos on the web.
And quite frankly, most of us don’t have a few spare hours each day to leisurely surf the web finding theses hidden content gems to share.
So what’s a digital marketer to do? You take advantage of one or all of these services that will help you find fascinating content worth sharing.
Billed as “the sports car that doesn’t always need a road”, is it possible that the 1983 AMC Eagle SX/4 (Sports X-over 4 all seasons) was 30 years ahead of it’s time?
I think so.
Tell me if this sounds familiar: A car-like driving experience, utility, the security of a little more ground clearance and all-wheel drive?
Today we call it a crossover utility vehicle. Back in the early 80′s, it was an innovative vehicle that the world just wasn’t ready for.
Here’s what this vintage magazine ad for the AMC Eagle had to say:
12 inches of fresh powder won’t do much for your skiing if you can’t get to the slopes.
But poor road conditions don’t have to keep you from terrific ski conditions if you’re driving the revolutionary 1983 Eagle.
It’s the only automotive in the world that lets you go from the economy of 2-wheel drive to the traction and security of full-time 4-wheel drive with just the flick of a switch.
Small wonder, then, that Eagle was selected the Official Vehicle of that National Ski Patrol – people who have to get to the slopes.
So if you’d rather be hitting the trails than spinning your wheels, make the revolutionary 2-wheel/4-wheel drive Eagle your official vehicle.
It’s available in 4-door wagon or sedan, and sporty SX/4 liftback. Visit your American Motors dealer for an Eagle test drive…before the next snowfall.
What do you think. Did the Eagle SX/4 lay the groundwork for today’s crossover utility vehicles such as the Honda Crosstour and Toyota Venza?
As a podcaster it should come as no surprise that I prefer to listen to podcasts instead of music when commuting, working out or mowing the lawn.
There have been some exciting new podcasts launched recently, and I wanted to share a few of them with you because I think they’re extremely valuable to those of us in the Automotive Digital Marketing realm.
So without any further ado, here are 3 incredible podcasts that car peeps should be listening to:
The Dealer Playbook
Hosted by Michael Cirillo & Robert Wiseman
Website | iTunes | Stitcher
About the show: The Dealer Playbook Podcast serves up weekly guests who share their winning secrets with all of us.
Recent guests include:
My thoughts: Michael and Robert do an amazing job at rounding up some of the top names in and outside of the automotive industry.
When you look at this vintage magazine ad, it seems pretty clear that Datsun was trying to capitalize on the buzz surrounding video games and arcades that was beginning to take hold across the country for the Turbo-ZX.
Your mind’s eye can easily substitute a joystick for the manual shifter and the Turbo-ZX itself looks like it’s revving up to make the jump to hyperspace.
It’s the 80′s at it’s best! They even use the word ‘Awesome’ in their ad copy.
Quick. So quick, this fuel injected whirlwind can reach the legal limit almost before you can finish reading this sentence.
So effortless, mere flicks of the new 5-speed shifter smoothly boost you to cruise velocity.
So surefooted, you surge confidently through curves on a combination of 15-inch Potenza radials and percisely tuned suspension.
So luxurious, the cockpit borders on opulence: T-bar roof, 4-speaker digital stereo/cassette and integrated air conditioning are but a few of its standards-all built to Nissan standards.
In 2-seater and 2+2, the Turbo ZX is awesome…and then some.
Datsun, we are driven. Product of Nissan.
Stay tuned, I have plenty more vintage car magazine ads to come!
Welcome to Episode 8 of the MarketPunch Podcast! I’m excited to be joined once again by my first ever repeat guest of the MarketPunch Podcast, Aaron Wirtz, Marketing and Media Manager at Subaru of Wichita.
In this episode, Aaron and I will have a conversation about what you can do to be successful using Instagram in the dealership.
Aaron will share with you his creative insights that he’s used to grow the Instagram account for Subaru of Wichita to visually tell the story of his dealership.
Enjoy The Show!
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I think it’s safe to say that the adoption rate of social media in the automotive digital marketing world is pretty high in 2014. Most dealerships have an active presence on Facebook, Twitter, YouTube and/or Google Plus.
But there’s one social network that just doesn’t seem to have gained the same kind of traction among car dealers as it has among other major brands…Instagram.
Before we move on, take a look at some of these Instagram Analytics:
- Instagram has over 200 million monthly active users.
- 100% of Auto manufacturers are active on Instagram.
- 60 million photos generate 1.6 billion likes on Instagram….EVERY DAY!
I’m honored and excited to have been selected to speak at the most progressive conference in the automotive industry, the 2014 DrivingSales Executive Summit. I’m looking forward to having you join me as we Blog to the Future!
On June 9, 2014 I sent in this video application to host a breakout session at the 2014 DrivingSales Executive Summit taking place October 12-14 at the beautiful Bellagio Hotel in Las Vegas.
After weeks of waiting and hyperventilating, I’m happy to announce I just received the great news that I’ve been selected to speak at the most progressive conference in the automotive industry.
I can’t tell you how honored and excited I am for such an opportunity to stand side by side with some of the most respected people in and outside of our industry.
Honestly, if you think I was hyperventilating before, you should see me now!
Let’s Blog to the Future
During my breakout session, I’m going to present the case that the most powerful thing a dealership can do in 2015 is to harness the power of their company blog to drive traffic, generate leads, build connections and improve their SEO.